Behind the scenes at Barkers shoot (+video)

Art Director Isaac Hindin-Miller and model, Tom Bull, behind the scenes of the latest Barkers' photo shoot. Photo / Supplied

Back in the 80s and 90s New Zealand menswear label, Barkers, were known for spending big bucks on their photo shoots.

They've decided to go back to the good old days and have just returned from capturing their latest campaign on the streets of New York featuring "huge" Australian model, Tom Bull.

Barkers' Creative Services Manager, Duncan Greive, got hold of the booming talent through the New Zealand fashion insider living with the Aussie, Isaac Hindin-Miller. He emailed Hindin-Miller saying: "We don't have Ralph Lauren money but it will be hopefully a lot more fun."

"It wasn't so much about the location as the talent," Greive says.

He says big budget, international photo shoots used to be a "signature of the brand".

"We've got our 40th anniversary this year and a part of that process has been me re-engaging with our past and looking at what we used to do.

"We used to have the best shoots bar none, in the market, and how can we get back to that? And this is a pretty fun way to do it."

The new images will start being rolled out next week but here's a sneak peak behind the scenes at the latest Barkers campaign shoot in New York: