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Home / Lifestyle

Beauty: Show your true colours

By Janetta Mackay
NZ Herald·
18 Aug, 2011 05:30 PM4 mins to read

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Phoenix Cosmetics new Hamilton store. Photo / Supplied

Phoenix Cosmetics new Hamilton store. Photo / Supplied

RISING FAST

Phoenix Cosmetics is having a second outing at NZFW hot on the heels of expanding beyond Auckland. New stores have opened in Hamilton and Christchurch in the last fortnight, one opens in Palmerston North this month and one in Wellington in October.

Founder Phoenix Renata will again use Shortland Street stars to model her makeup artistry in a show with an art deco flavour during the Fashion Week's public weekend. Models, including Kimberley Crossman and Faye Smith, turned out for her in little but body paint and glitter last year.

Renata, 27, has ambitious plans for yet more stores to sell her own range of makeup and deliver services including special occasion makeup, application lessons, brow shaping and eyelash extensions. The girly stores are staffed by Renata's "pink ladies" trained at her Auckland beauty school.

Renata started with one store in Kingsland six years ago, opened in Takapuna two years ago and then set up her third store in Pukekohe several months back. Her outlets in Pukekohe, Palmerston North and Christchurch follow the store-within-a-store model in conjunction with designer Annah Stretton.

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"What started as a mentor relationship many years ago, has developed into something much more. I'm excited to be working with Annah in this way, she's such a successful business woman. It's a great opportunity to try something different in terms of a retail model," says Renata. (See www.phoenixcosmetics.com)

GAME ON

Show your true colours with sporting nail shades due in store this month. O.P.I suggests mixing its Black Shatter polish over the silver shade Birthday Babe, or try Silver Shatter over Black Onyx, all priced at $24.90.

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GRAPHIC STATEMENT

Epsom salon Raven Haircutters has had a bold new black and white makeover, with long-time owners Deb and Tony Wilson ensuring their passion for design translates to the interior they work in. "Image is our edge; and now edginess is our image," says Deb, who handpicked many of the decorative pieces during the couple's overseas travels. But it's not just about appearance at the Manukau Rd salon; chairs at the basins are heated and vibrate gently for added comfort.

NEW AND NIFTY

Products all come with promises, so we've asked for explanations on how a couple of new ones might work.

Discover more

Lifestyle

Beauty: Brighten up

01 Sep 05:30 PM
Lifestyle

Young Kiwi males embrace cosmetics

09 Sep 05:30 PM
Lifestyle

Beauty: Cold comfort

22 Sep 05:30 PM

Stains begone: Nivea claims its Roll on Invisible Black & White Deodorant ($4.99) is a first and leaves neither those annoying white marks on black clothing nor yellow stains on white garments. It passed our smear test pulling on a black dress, but as it hasn't been white T-shirt weather lately we can't vouch for how it performs over time at keeping whites from turning yellow, apparently a problem noticed by around 40 per cent of people.

Nivea's scientific adviser, Ken Lee, has made quite a study of perspiration. There are two kinds: the first is the watery temperature-control breakout you feel trickling down your brow and body in hot weather and after vigorous exercise and the second, called apocrine, comprises secretions from underarms and intimate areas caused by primal responses, including fear. The two kinds of perspiration even work their way to the skin surface differently, and when apocrine sweat exits hair follicles, odour can be an issue with bacterial interaction. That's where anti-perspirant comes in handy, but it uses aluminium salts as a common active ingredient and these salts can cause white marks on black clothing when they are not uniformly dispersed in the formulation. Lee says by masking the salts with an oil so that it remains in solution products can be engineered so white marks can be avoided.

Dealing with yellow marks on white clothes is trickier. These are caused by a mixture of apocrine sweat and aluminium salts which gradually adheres to fabric, especially cotton.

The residue is hard to shift, particularly with cold water washing, and over time cotton fibres harden and yellow, which we see as yellow stains, usually resulting in the junking of the offending garment. Lee says that after working with textile experts, Nivea has incorporated an ingredient into its deodorant in both roll-on and aerosol versions to deter the residues from adhering to fabric. The ammonium compound already in use in other applications such as hair straightening and fabric conditioning, is Nivea's now not so "secret" fix for textiles. Letting your deodorant dry before dressing is also recommended as a safeguard against staining.

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