Beauty blogging is a massive, multi-billion dollar industry that consumes the time and eyeballs of millions of people. There are nearly 15 billion beauty videos on YouTube, alone - with more than 123 million subscribers.
If you've somehow avoided this corner of the internet, however, or if it has historically seemed too cosmetic/feminine for your particular tastes, now is the time to check it out.
Because beauty blogs and vlogs go crazy for Halloween.
We are not talking about your run-of-the-mill, lingerie-with-ears-on-it, "sexy Halloween" get-ups. This stuff is creepy. Imaginative. Frequently grotesque. And a lot of time and skill goes into it.
"I love doing the creepier looks simply because they are creative and unexpected," said
Kiwi Shannon Harris, the 23-year-old proprietor of one of YouTube's top beauty channels.