It's one of the most anticipated films of 2017, but let's hope Disney's live-action Beauty and the Beast isn't anywhere near as bad as the merchandise.
US department store JCPenney (that sells the doll) has copped criticism online for turning the Belle doll - which should look like actress Emma Watson who will play Belle in the film - into a Justin Bieber dead ringer.
![Do you see the face of Justin Bieber in the new doll? Photos / Getty, Twitter](https://www.nzherald.co.nz/resizer/v2/VMD3YUQTWXWT4DWXLOLIEJ5LHA.jpg?auth=06f6caaecef32a9f49a6bd7c9fb3ed3fc4543e8092d7a6ed5dc8ae615459219f&width=16&height=9&quality=70&smart=true)
A photo of the doll, which was uploaded to photosharing site Flickr by Colorado-based doll enthusiast William Herrington, has since gone viral for the bizarre resemblance.
"When you order an Emma Watson doll online but a Justin Bieber doll in a yellow dress & a wig arrives instead," one Twitter user wrote.