Microbiologist Adam Roberts went digging through men's beards in search of poop.
Instead, he found a tantalising suggestion of a breakthrough in the global fight against drug-resistant infections.
The research began, as very few good things do, with a fake viral story from the internet.
Last year a slew of articles were published with headlines like, "Some beards contain more poo than a toilet, shocking study reveals".
The "study" these stories cited was actually a project carried out by a TV journalist in Albuquerque, in which she swabbed a handful of men's beards and then had a microbiologist examine the cultures, explained the Nick Evershed of the Guardian. Among other things, the scientist found "enterics", bacteria that are often found in the intestine. As bacteria are not the same thing as faecal matter, and it's not all that uncommon for specific types of bacteria to be present in both the gut and on the skin, this wasn't really news - but try telling that to someone who's finally persuaded her editor to let her use the word "poo" in a headline.