Mattel has unveiled some new-look Ken dolls, including one with a man bun. Photos / AP
He's been overshadowed by Barbie for decades, but now Ken is finally getting some attention.
Mattel is introducing 15 new looks for the male doll, giving him different skin tones, body shapes and hair styles.
The makeover is part of the toy company's plan to make its dolls more diverse and appeal to today's kids. Barbie received a similar overhaul more than a year ago.
He'll have modern hairdos, such as cornrows and man buns, and come in seven different skin tones.
Mattel is also aiming to introduce modern fashion trends and styles for a younger generation, with styles described as "Cactus Cooler," "Camo Comeback," "Preppy Check" and "Hyped on Stripes."
"By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation," Barbie senior vice president and general manager Lisa McKnight told ABC News in the US.
"Evolving Ken was a natural evolution for the brand and allows girls to further personalise the role they want him to play in Barbie's world."
The new "Man Bun" Ken doll comes with shirt, shoes, and keys to Barbie's car that he's driving until he "gets back on his feet again." pic.twitter.com/gYmXwR9WEc
— #FreeKeithDavisJr (I'm the one with the podcast) (@xoamelia) June 20, 2017
I don't even own Mattel's new man bun Ken Doll but he already told me the dangers of processed food and how Bernie would have beaten Trump. pic.twitter.com/rjxQQFiEfI