The king of Sweden wants to ban bath-tubs, to save water and energy.
King Carl XVI Gustaf, who shed his reputation as a lothario to become better known as a environmentalist, wants to turn his Stockholm palace green.
In a frank interview the 69-year-old suggested that as he had given up baths himself, Swedes should follow suit.
Asked for energy-saving tips, he said: "We should ban all baths". He recently ran a bath when staying somewhere that lacked showers. "It hit me how much water and energy it used," he said. "I thought 'I can't believe I'm having to do this'. I felt quite ashamed."
The 'ban' comment appeared to be in jest, but the monarch added: "There's truth in it though. It's the small details that have an enormous effect."