The Alexandra Owen woman is always a woman apart - a clean, cool beauty, elegant, rather structured. Her influences are unexpected - she's the kind of woman who takes up fencing, say, rather than Pilates like everyone else, the boyfriend is a history professor (older, silver haired, drives a vintage Mercedes), not a DJ.
GHD's creative director Michael Beel from Wellington's Buoy salon would well know that kind of creative-but-not-desperately-hipster ethos (his salon features in architecture and design magazines as much as fashion ones).
His brief for the hair then was clean, slick and structured. Sure, you could say it was an up-do, but it was an unexpected up-do - a mix of rough and smooth, the essence of femininity.
The front section of the hair was swept clean off the face using GHD Texture Lotion and Polishing Serum.
Dried with the diffuser, it retains the wet comb-marked look, under runway lights it looked like the girls had bi-coloured hair.