Make sure your lips are hydrated and free of dry skin. Then, with a sharpened lip liner (this doesn't need to be an exact match to your lipstick) mark your cupid's bow with an X and outline and fill in the rest of your lips. Load a lipstick brush and apply a light covering from the centre of your lips outwards, keeping the edges sharp. Blot and repeat. To create the illusion of fullness, blend a dab of orange-toned colour just to the very centre of the lips.
DO: Use the right shade for your skin tone. Cool skin tones suit blue-based reds, while orangey-red shades work best on warm skin. Test on your fingertips and hold up to your face.
DON'T: Apply heavy eye makeup as well. Let your lips do the talking.
1. Karen Murrell True Love $30
2. NARS Fire Down Below $49
3. MAC Ruby Woo $40