A UK study has found names such as Alexa, Stan and Ollie are falling out of style because they have been recontextualised by the modern world.
Alexa has fallen in popularity because millennial parents associate it with the popular Amazon gadget. Turns out most parents would rather not have a daughter with the same name as their digital assistant (especially after their digital assistant started laughing at them).
Ollie used to be a popular name but is now associated with the American brand of dog food of the same name. Now, three in every five parents say they won't name their son Ollie for that reason.
Felicia is also fallen in popularity, largely due to the popular internet meme "Bye Felicia". A total of 55 per cent of parents surveyed said they would not choose that name for that reason.
Other names on the "least popular" list include Harvey (thanks to Harvey Weinstein), Scarlett, Christian, Ryan (who'd want their child associated with a low-cost airline?), Katie and Cait, and Lauren.