With plenty of other contenders on the rise, does F45 have what it takes to retain its position as Australia's leading fitness franchise?
The Australian fitness industry is now worth $3.6 billion - and a big chunk of that is because of our fastest growing fitness chain, F45.
The cult-like franchise revealed to news.com.au that, as of last year, it had made a whopping $620 million in revenue based on a formula that has even attracted US actor Mark Wahlberg.
The self-described "fitness enthusiast" took a minority stake in the franchise, which naturally helped boost the brands profile.
He had reached out to Aussie F45 CEO Rob Deutsch after "falling in love with the concept" in November last year when he took his first class.