Australian customers desperate to save money at the supermarket have reportedly resorted to sneaky measures to bring down the cost of their grocery shopping.
Melbourne woman Jenn Shaw filmed inside a Coles recently, showing an array of broccoli stalks that had been snapped off and dumped on the display table.
She suspected the method had been adopted as a cost-saving strategy for households feeling the pinch of the surging cost of living.
She wrote in text on her video, "$11.90/kg broccoli in Melbourne. Shoppers are leaving stalks on shelves," which she uploaded to TikTok on Monday.
More than 35,000 people have viewed the clip since, many empathising with the people who felt compelled to remove part of the vegetable to save money.