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An Auckland woman who bought a pack of Burger Rings was keen to tuck into the popular snack until she reached into the pack and felt something furry.
Tawai Anania bought the packet from an Auckland supermarket on Wednesday and got a shock when she started trying to eat themwith the lights off.
"When I opened the bag I literally thought it was a dead animal. The ball felt furry. I couldn't build the courage to touch it again," Anania said.
The strange lump felt "furry". Photo / Tawai Anania
She shared her unusual find on social media where other users quickly chimed in with their own takes.
Another user told Anania that the weird lump had saved her from eating the chips themselves, claiming the taste had gone downhill after a recent change by makers Bluebird.
Others pointed out that she could have scored a windfall if she had not thrown the freak chippie away, pointing that other similar lumps have sold for thousands online, including a puffy dorito that sold for $20,000.
"I guess im down 20k and $2," Anania responded.
A spokesperson for Bluebird told the Herald: "Occasionally a flavour build up or a 'clump' of seasoning can occur, which is what this is."
They said the clump was perfectly safe and encouraged Anania to contact them so they could discuss the matter.