People trying to sign in to Auckland Council's free wi-fi are being asked to select their gender "to help us provide you with the most relevant content".
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• Five times gender matters - but shouldn't
User, Richard Hills, expressed his frustration at the unnecessary question today, sharing a screen grab from his mobile on Twitter at 12.28pm.
Auckland Council said the pop-up question was part of a three-month pilot programme to tailor internet content to users.