ASOS is not afraid to push the boundaries when it comes to fashion, but this latest creation might be a step too far for even the most style-savvy shoppers.
The UK-based online retailer has unveiled an ultra-cropped white t-shirt for men that is barely long enough to cover the wearer's nipples.
The design has left shoppers baffled, with one Facebook user comparing it to a woman's "sports bra", reports the Daily Mail.
The $22 "Reclaimed Vintage" inspired extreme cropped vest comes in sizes medium or large and promises to be perfect for when "less is more".
The online post shows the male model wearing the barely-there jersey garment with black skater jeans, white sports socks and a pair of Vans Old Skool trainers.
The 80s look is finished off with a pair of small circular sunglasses.
But customers were not convinced by the bold fashion trend. One wrote on Facebook: "Just looks like a sports bra. If i see any man wearing this I'll be in shock!"
Another joked: "I would look like a breast feeding ox in this!"