New father Ashton Kutcher is calling for baby changing stations to be installed in men's bathrooms.
And he's offering free publicity to the first venue he finds with the rare feature.
The That '70s Show star and his fiancee Mila Kunis welcomed daughter Wyatt Isabelle last year, and they are caring for their little girl without the help of a nanny.
But Kutcher says he's frequently frustrated while out in public because most men's restrooms don't have nappy changing facilities.
So he's taken to Facebook to call for bar and restaurant owners to start making changes.