Yvonne Blum immigrated here from Germany in 2007. "You could get most German products here - meats, cheeses and bread," she says "but the one thing I missed was real pretzels".
Now just to clarify, we are talking large, soft, bread pretzels here - not the dry snack-size ones you buy in packets. Yvonne had learned to make them as a child, and started making them for her kids here.
The German community is tight and when word got out that someone was making real pretzels, Yvonne was approached by Tasty and Delicious - a German cafe in Brown's Bay - to supply them commercially.
So in 2009 she started up Bloom's Buttery, supplying at first just the cafe but soon gourmet stores and a couple of markets too. The product was a winner and popular with Kiwi and German customers alike.
When Diane Stanbra of Picnic Box tasted them, she was instantly hooked and started stocking them in her food cart, even taking them to Eden Park during games. The word spread further.