When Payam Parhodh came to New Zealand from Iran three years ago, he soon realised the appetite people had for Middle Eastern food here. Needing a way to support himself financially, he started selling the pickles that are a regular feature of Iranian cuisine. He made some sales but it really didn't fly and he struggled to even pay his stall-holder rent.
One day as he was packing down his stall, a Kiwi friend suggested he reproduce the dips from his homeland as an alternative.
As a trip to any supermarket will prove, that category seems to be expanding beyond exponentially. Payam will be forever grateful for that advice as from the outset his dips were a hit and he is now a regular feature at a number of markets around Auckland.
He couldn't quite believe that his grandmother's recipes could prove so popular.
Payam sells dolma, feta-stuffed pepperdews, feta, falafel and a range of dips. His dips are truly divine, especially the mirza ghasemi which sells out most weeks. It's eggplant-based with the most wonderful combination of feta, cashews, garlic and coriander, and I suspect a bit of tomato paste and the smallest hint of chilli (almost imperceptible).