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MILAN - Fashion designer Giorgio Armani has opened up shop in virtual world Second Life, with a store modeled on his flagship location in Milan, his company said in a statement.
The silver-haired Armani will send an avatar of himself to the celebrate the opening of the store.
"Finally, I can really be in two places at once," the ever-busy stylist who launched a mobile phone on Monday, said in the statement.
Second Life residents will be able to buy items virtually with Linden Dollars - the currency of the virtual world - or they can connect directly from there to his recently-launched online store at www.emporioarmani.com for non-virtual vestments.
Armani, known worldwide for his elegant fashions for women, has already diversified into a range of other sectors, including home furnishings and hotels.
He has also announced a joint venture with Samsung Electronics for a sleek, black mobile phone and eventually other home electronics, including a liquid crystal display television designed with the South Korean firm.
- REUTERS
