Washing your hair is considered a basic tenet of personal hygiene - but have you ever considered that it could be doing more damage than good?
A leading celebrity stylist has warned that women risk ruining their tresses by "excessive shampooing" - leading to lacklustre hair and breakage, reports the Daily Mail.
Neil Moodie, who has tended to the locks of stars including Demi Moore and Scarlett Johansson, explained: "Our hair is a living fibre and dry to begin with.
"If we starve the hair from moisture from excessive shampooing, the hair dries out again and the cycle continues resulting in weak damaged hair. Therefore you need to shampoo less to keep your natural oils where they need to be.
"There isn't an exact number of times you should wash your hair – it depends on your hair texture and your natural oil production, but there are ways to tell if you're over-washing it."