It's the cult high street store whose affordable versions of designer looks have made it a firm favourite among millennials and thirty-somethings alike. But, according to consumer experts, there is an age limit for shopping at fashion favourite Zara - and it's much lower than you might expect.
Consumer analysis agency Insight Rooms have studied the way women socially engage with the Spanish brand - indicating that they still shop at Zara - according to their age. Their research found that engagement "peaks" between the ages of 23 and 27.
After that, shoppers begin to drop off and "collapse beyond", according to WWW, who spoke to Insight Rooms' co-founder and CEO Ed Dilworth.