Animal defenders continue campaign against Lopez

The website jlodown.com attacks Jennifer Lopez for the use of fur in her fashion line.

Animal-rights group People for the Ethical Treatment of Animals (Peta) is continuing its campaign against Jennifer Lopez, after she had an "anti-J-Lo" ad removed from a music magazine, reports IMDB.com.

J-Lo's representatives arranged for the full-page Peta ad, criticising the use of animal fur in the singer's fashion line Sweetface, to be pulled from Billboard magazine. So the determined organisation took out an ad in Radio and Records newspaper in a bid to dent the promotional campaign for Lopez's new album Rebirth.

It appears the campaign - which has included staging a rally outside a Lopez record signing in New York and another at her California restaurant - is working. Her new single Hold You Down sits at just 64th place on the American charts.

Peta spokesman Dan Mathews says: "Lopez may not stop wearing fur out of concern for animals, but she may out of concern for her career."