In the latest instalment of "Americans finding Antipodeans charmingly quirky," our pals in the US of A have just discovered the wonders of fairy bread - the classic birthday party staple that delivers a sugar hit to pint-sized children through a glorious smattering of 100s and 1000s.
Or as Phoebe Hurst on Munchies explained it to our brethren overseas: "Fairy Bread is as synonymous with children's birthday parties as balloons and biased pass-the-parcel games. (Give it up, Linda, we know you're fixing the music so the birthday boy wins.)
"Why go to the effort of baking your child a real cake on their birthday when you can smear some butter on a slice of bread and tip a few coloured balls of sugar on there? Cookie cutters are sometimes used to shape the bread into hearts or stars, but no one likes a spoilt brat".
US website Refinery 29 sang the praises of fairy bread back in June, but more recently the crew at Broadsheet stumbled across this article on American food website Epicurious.
The piece is headlined "Australia invented the original rainbow food" (really?!) and begins by pointing out that rainbow foods are so hot right now. There are rainbow bagels, rainbow cookies, rainbow coffees and even a rainbow grilled cheese toastie: