KEY POINTS:
The New World led the way in modern cosmetics with names like Estee Lauder, Helena Rubinstein, Revlon and Max Factor taking makeup mainstream. Now boutique brands are also keeping the innovations coming.
1 Tigi Bed Head Superstar Shampoo
$34.95
For hair as big as Texas, this volumnising shampoo promises to gussy up your locks - and it's sulphate-free, to leave them shining and moisturised. Conditioner available also.
From selected salons and stores.
2 Maybelline Define-A-Lash Lengthening Mascara
$23.99
New to the local market, this mascara is a top-seller overseas. It lives up to its clump-free and long-lasting promise with a good fine brush delivering just the right amount of lash-lengthening coating. In Very Black and Brownish Black.
From selected pharmacies, supermarkets and stores.
3 Nars The Multiple
$108
As its name suggests, this a multi-purpose stick for the face (and body), with a cream-to-powder formula that helps add luminosity to your skin. Use alone, or over foundation for radiance.
From Mecca Cosmetica.
4 Du Wop lip venom
$49
This balm will make your lips tingle and feel and look a little fuller. Wear it alone or as a plumping primer.
From Glamourpuss.
5 DKNY Delicious Night eau de parfum
50ml bottle $110, 100ml $148
This heady, but not heavy, fruity floral scent comes in an appropriately apple-shaped container and is redolent of the intoxicating rush of New York night life. Purple flowers, crushed ginger and soft end notes - perfect for evening wear.
From Farmers, Life pharmacies and leading department stores.