Alexa Chung unveiled in Superga sneaker campaign (+video)

Alexa Chung has been unveiled as the creative director and face of Superga's latest campaign.

The fashion leader not only modelled for the Italian sneaker brand's Spring/Summer 2012 collection, she was also given free rein to style herself.

Chung's outfits in the images are all her own choices.

The beauty was shot by esteemed photographer Guy Aroch in Miami.

Chung was announced as the face of Italian sneaker brand Superga early last year, in a campaign to mark their 100th anniversary.

Glindverst owns the rights for Superga in the UK and the company's chief executive officer Simon Bamber gushed about Chung's appointment shortly after it was announced.

"We are really excited to have Chung be part of our story, especially for the centennial year anniversary," he said.

"She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our own collection and brand so well."

Check out the Superga photoshoot featuring Alexa Chung:

- AAP