British model and TV host Alexa Chung will launch her own makeup line.
Chung, who is also a contributing editor for British Vogue magazine, is teaming up with Eyeco to advise the brand on products.
She will also feature in the firm's ad campaign.
"It's a creative relationship. I send images and different inspirations to Max and Nina (the creators of Eyeco) and we go from there. It's quite free form at the moment," Chung said.
The line will be out in November and will feature a limited edition liquid eye liner and mascara set bearing Chung's name and art.
