Who wants to be Hercules? Judging by the huge amount of internet interest in the diet and fitness regime of Dwayne "The Rock" Johnson, professional wrestler and star of the latest Hercules film, the answer seems to be almost every male aged 14 to 30.
Certainly, if the demographic of the audience for the screening I attended is indicative, the appeal is broad. We were a diverse bunch. Some thin and reedy, others looking like they could have been Dwayne's body double. The only thing we had in common was that we were almost all men.
And we were hungry. I've never been at a film where so much food was put away. Yet it seems appropriate that the arrival of the latest incarnation of this hero should have been welcomed by a chorus of consumption because it is through food that we have the best chance of imitating Hercules.
We live in the age of protein. Thanks to revolutions in the commercial production of meat combined with the presence of relatively cheap shakes, powders, and bars, we can consume protein in a purity and density that is historically without parallel.
Looking like Hercules is a possibility for more men than at any other point in human history. Previously, there was something freakish about bodybuilding figures. Now that opportunity is within our grasp and the consequences of this revolution are something that we need to tackle.