"Can you button 'em?" his mom asks from behind the camera as he tries and fails."Are they a little too snug?'"
He lets out a little whimper and looks up at his mom, asking with his eyes what he should do.
"Gotta do the skinny jeans dance," his mom says. "Suck it in!"
She then appears to show him what she means off camera, making a loud inhaling noise. He imitates her, sucking in his cute belly with a smile and causing his mother to erupt in giggles.
Clearly finding this adorable, she continues to encourage him to suck it in so she can watch his belly move.
"Oh, man, I don't think it's gonna happen, either," she finally says as they both admit defeat.
Since the video was shared, thousands of people have chimed in to talk about how cute and funny the boy is, saying things like, "struggle is real".
A select few, though, have called the video "awful", chastising the mother for teaching her impressionable son to be ashamed of his belly, baby fat which all children have, and which the mother seems to think is quite cute.
Others have gone so far as to call the baby overweight.
Even more commenters, however, have shushed the critics, saying "chubby babies are the cutest".
"That baby is adorable and HEALTHY," wrote one. "My babies were well-fed chunky monkeys. And now they are teens, still well fed, lean and mean and beautiful! You people bashing this baby and mommy should be ashamed!"