A new body part for women to hate

The 'mon pubis', which refers to the mound of flesh on the pubic bone is being hailed as the latest body part to feel insecure about. Photo / 123RF

First came the "thigh gap" trend, which demands legs so thin that they do not touch above the knees, gained momentum.

Then came the "bikini bridge", described as "when bikini bottoms are suspended between the two hip bones, causing a space between the bikini and the lower abdomen."

But with a new year, comes a new body part to hate - and fix. Make way for the "mon pubis", which refers to the mound of flesh on the pubic bone.

Writing in The New York Times, Jennifer Weiner explains: "This year, the hot new body part is the formerly unnoticed span of flesh between the top of one's panties and the labia majora, currently displayed on the cover of the Sports Illustrated Swimsuit Edition by the model Hannah Davis.

Hannah Davis on the cover of the latest Sports Illustrated Swimsuit Edition. Photo / Sports Illustrated

"Great! Another thing to hate about ourselves."

The hashtag #Monspubis is already starting to do the rounds on Twitter and there are plenty of forums dedicated to women who can air their insecurities about the body part.

There's even a cosmetic surgery procedure to fix it.

Monsplasty, also called Pubic Lift is a surgical procedure used to reduce and tighten the mons pubis.

According to Davinciplastic.com, the area in question often becomes overly large with weight gain, childbirth or normal ageing.

The treatment apparently reduces the sagging skin and tightens remaining muscle and tissue to create an improved appearance.

The latest body insecurity comes after the "bikini bridge" became a social media trend last year.

There were even facetious comments posted promoting the "benefits" of possessing a "bikini bridge" such as "fitting an iPod into your bikini bridge" and "getting a smoother tan line from your bikini bridge".

Speaking to MailOnline at the time, body image and wellbeing expert Katie Lowe said: "The bikini bridge is just another example of horrendous thinspiration that encourages young women to develop poor body image and self-esteem.

"Images like this used to be constrained to pro-anorexia websites - which are themselves dangerous, damaging communities for young men and women to encourage disordered eating behaviours.

"Bikini bridge or otherwise, we need to learn that bodies are beautiful in all shapes and sizes - and encouraging young women to strive towards something like this is an unhealthy result of a body shaming culture."

- Daily Mail