From woollen bathers and parasols to skimpy bikinis and Hawaiian shirts, the evolution of Kiwi beachwear has a special place in New Zealand's fashion story.
What we did and what we wore reveals our love of the coast and our changing society and leisure pursuits.
Here we share images courtesy of the New Zealand Fashion Museum from their At The Beach exhibition, showcasing 100 years of beach fashion from the early 1900s to today.
The exhibition, curated by Doris de Pont and Dianne Ludwig, features only New Zealand made or designed garments and charts an informal history of our fashion industry and it's riding of the local and global fashion wave.
