Home /

A farewell to the Trump aesthetic

By Vanessa Friedman
New York Times·
10 mins to read

Four years of hard-core branding, soap opera chic and designer trolling are coming to an end. What have we learned? A look back in gilt.

Few presidents have exploited the theatrical grandeur of the job quite as enthusiastically or as cynically as Donald Trump, from his proliferating forests of flags to his gilding of the Oval Office. Few have been as strategic about the power of caricature or had such a complicit wife and court to bolster the spectacle. As

Save