Who doesn't love Justin Trudeau? He's young, he's good-looking, he's upbeat and he's right on. And despite all that, he's in power - albeit in Canada. However, Justin has taken it just a little too far. Fielding questions at MacEwan University in Edmonton last week, the Canadian prime minister interrupted a woman to correct her use of the word "mankind," telling her: "We like to say peoplekind, not necessarily mankind 'cause it's more inclusive."
This little piece of sermonising went down surprisingly well in the hall, where Trudeau's intervention was greeted with approval by both the woman he interrupted and the audience. (Who doesn't love being interrupted by a man correcting them on a word they've used?) It played less well with those on the outside, where he was swiftly accused of "mansplaining feminism" and widely mocked for his efforts.
Now, there are ways to be a male feminist and ways not to be, it seems; and judging by the outpouring of derision over this, we fear Mr Trudeau may have crossed the fine line.
But if he's wishing he had just let that unspeakably offensive word "mankind" go unchallenged, perhaps he can take comfort in the fact that he is not alone in attempting to out-feminist a woman. We all know men who've been guilty of the same, falling over themselves to prove their feminist street-cred. It can be sweet, sometimes, but it can also be slightly annoying.