ASOS is selling the dress which resembles bubble wrap for $151. Photo / ASOS
It's used to package breakable items, but if you're anything like us you'll agree a good scrunch on a sheet of bubble wrap is a satisfying experience. But would you go so far as to wrap yourself in it?
Recent red carpets have given us the naked dress trend, but ASOS has stepped things up a notch with its latest creation: a $150 dress that looks like the wrapping you'd find around a fragile delivery.
It seems the dress was made to be a bikini cover-up with its sheer style, but the "sequin embellished design" might not be all that appropriate for the ocean.
It features a cowl neck and spaghetti straps, it's slim cut, and basically entirely see-through.
Oh huge #RetailFail ASOS. Must be going through people's bins and nicking all the Amazon bubble wrap to make that. https://t.co/q6hbxD1k28
— Lauren **wear a mask** Turner (@thisislaurent) April 13, 2019
The description refers to Beyoncé's full-length sequin gown worn at the Met Gala in 2015 as proof the style is on point: "If Beyoncé's done it head-to-toe, then you know you're onto a good thing."
But this did little to convince people. The criticism of the garment on social media continued:
"£68 for this!? If the model looks embarrassed to be wearing it, it's a no from me. Reckon I've got some bubble wrap somewhere that looks similar," one user said.
"Anyone want to go out in a dress that looks like bubble wrap?" said another.
Another user wrote: "ASOS seriously need to look at their products!? What on earth!?"
Others found the price of the dress funny, posting lots of laughing emojis and saying: "£68 to look like you're wearing bubble wrap!"
One joked the garment was "an absolute bargain".
"I'm sure there is a sale at ASOS when you're trying to get rid of a dress made of bubble wrap," said another.