"The numbers of self-employed in Kapiti are increasing year on year, which is great for our local economy.
"Our relaxed lifestyle coupled with easy access to multiple, easy transport options makes Kapiti an attractive proposition for those wanting to set up a business in our district."
The statistics show that in 2016 there were 5262 self-employed people, approximately 31.5 per cent of total employment compared with the national average of 18 per cent and the Wellington region average at 15.9 per cent, a growth of 3.4 per cent per annum since 2010.
Kapiti's economy has grown 3.7 per cent in the year to March 2017, and self-employment plays a part in that overall growth.
The Kapiti Coast Chamber of Commerce expects these numbers to grow, and said this is a reflection of the desirable and unique lifestyle Kapiti has to offer, along with the business infrastructure and planned growth ahead.
"We have an unprecedented growth opportunity ahead and expect this to be incredibly positive for existing and future business on the coast," chairwoman Heather Hutchings said.
"We are already getting reports of people who moved away from Kapiti years ago to start their own business who are now considering moving back with their businesses because of the desirability of lifestyle and new infrastructure, such as the expressway."
Stuart Ayres, 63, who has spent the majority of his career in banking, finance and government, is now a business consultant and business director of Ogo Technologies, in Otaki, said, "Kapiti has the potential to be the silicon valley of New Zealand with ease of access to the capital and government.
"There is no longer a need to go into the city - we have the technology to do business remotely."
To view a copy of the Infometrics report go to:
www.kapiticoast.govt.nz/globalassets/our-district/doing-business-in-kpiti/self-employment-in-kapiti-infometrics-report.pdf
