Parita Bose rapt with international media award

RECOGNITION: Parita Bose with her Panpa award.

Kapiti News advertising consultant Parita Bose is the proud holder of an international media award.

In the recent Panpa Advertising and Marketing Awards, the Wanganui Chronicle, which Parita used to work for before transferring to the Kapiti News this year, was the winner of the best print single advertisement for a regional client.

As the driving force behind the publicity campaign, the Panpa award was specifically given to Parita and now sits pride of place in the Kapiti News office.

"I'm very happy," Parita said.

"The Panpa awards are quite prestigious.

"A lot of effort went into the advertisement and the client was very impressed.

"It's great to get the recognition for a campaign which really delivered for the client."

The advertisement featured the Local and Loyal app, created by Paula Fore.

The free app, makes it easier for local businesses to communicate with their potential customers, has many exciting features from real estate listings, loyality programmes, events and more.

It gives businesses a platform to generate a bigger customer base, promoting and marketing to a captive audience.

The newspaper campaign was successful because within a week the client had signed 19 businesses, had six businesses to follow up and another six presentations to conduct.

Parita, born in India, brought up in Kenya, immigrated to New Zealand in recent years with her husband Rony, and has won a number of NZME national awards but this is her first international award.

"I'm passionate about the media industry and helping clients advertise their business."