Comment: Weekly column by Kāpiti mayor K Gurunathan.
The wounded Canada goose crashed-landed in the backyard of a residential property bordering Otaraua Park. The flapping dying bird traumatised the young family.
A contractor hired by the council to cull a flock of geese damaging and fouling the reserve had shot the bird. The 2013 incident happened just a day before the official opening of the sparkling new $23 million Coastlands Aquatic Centre.
I remember then mayor Jenny Rowan singularly worried that this untimely media focus on the traumatised children caused by the dying goose could potentially take the limelight off the celebratory opening of the long-awaited and controversial community project.
Roll back a few years to May 2001 and we have another PR disaster. This time a feral rooster upsetting a Raumati neighbourhood with its incessant crowing. The rooster evaded attempts by council's animal control to trap it and led an officer to take a potshot. The wounded bird escaped. It found its way to a nearby kindergarten where, the next morning, the children discovered the dead rooster. The children, who had been regularly sharing their lunch with the rooster, were traumatised by the death of their "pet". The media descended on the small community and it became national and international news. The council, which was responding to community complaints, suddenly found itself in a PR disaster.