Bostock New Zealand's apples are free of genetic modification (GM).
The fruit is one of Hawke's Bay's biggest exports - a niche in the global market - and locals want it to stay that way.
Bostock New Zealand owner John Bostock says: "We don't want central government interfering with how we market our fruit."
In a new campaign, community leaders, local Iwi, mayors, growers, exporters and farmers, are taking a stand - against the Government's proposed changes to the Resource Management Act, which would remove their right to make decisions - like remaining GM Free.
"From our lands from our rivers to our sea... to where we're from, this is about our people, our whenua our kai... our food grown in Hawke's Bay is GM Free." Ngāti Kahungunu Iwi Chair Ngahiwi Tomoana, former All Black and Kiwi Garden owner Taine Randell and Whakatu community leader and environmentalist Des Ratima make their concerns known in the video.