Te reo Māori messaging at all Sky Stadium events will begin on Saturday with the Six60 concert in Wellington.
Messaging at the concert, on February 13, will be in both English and te reo.
As Six60 fans make their way into the stadium, the entry and safety messaging played over the loudspeaker will be bi-lingual, voiced by Kahu Ropata (Māori) and Kendall Forbes (English).
The programme is a collaboration between Sky Stadium, the Māori Language Commission and WellingtonNZ.
Commission chief executive Ngahiwi Apanui said they would support te reo language journeys "no matter how big or small".