Sir Bob Jones' controversial Waitangi Day column was pulled from the NBR's website after creating upset. Photo / File
Sir Bob Jones says he "shall not bother" to write for the NBR after a Waitangi Day column that included offensive comments was removed by the publisher.
"I wrote for NBR to help the proprietor but shall not bother anymore, having heaps of better things to do with my time," he said.
"NBR gladly accepted it, then, after idiotic complaints which would have Billy T James spinning in his grave, decided it was inappropriate. That's a relative term inviting the obvious question, inappropriate to what?"
Historian and Auckland University Professor Paul Moon said he wasn't offended and understood it to be satire.
"I might be wrong but I absolutely interpreted it as a form of satire, I don't think he was at all serious. It's just satire, he's done it before.
"It goes back to Roman times you make a point about something or highlight aspects of it by coming up with something so ridiculous that people revisit everything and I don't think that he was at all serious. But I'm guessing that, I'm not sure, but that's my sense of it anyway."
He believed Jones had succeeded in his objective, if that was his goal, in getting people talking about Waitangi Day.
"In this case rather than instruct people and say 'we should examine the day' and 'why do we have these rituals' ... instead of being a bit boring like that you come up with something so provocative that people react and in that reaction they identify with what they really think about something."
Moon said it appeared some people had taken the column at face value, which he believed was wrong.
"I'm absolutely sure it's not intended to be that at all because it's written in a style that deliberately crosses so many borders it's not serious and I think people who take it seriously might need to take some medication, perhaps."
He said the more disturbing part was the fact NBR published it.
"They obviously thought it was okay to publish and it went through whatever checks and balances they have and then they withdraw it because some people were offended by it.
"I don't know how they make decisions but I'm absolutely sure someone would have read it before it went to print. Unless he's got a free pass, 'oh Bob Jones article, just print it'. The newspaper's reaction was really surprising."
Asked if it was appropriate to write a column like that, Moon said if his objective was to get people talking then "absolutely, because even the critics are doing exactly that".
NBR has not responded to requests for comment.
The Human Rights Commission was unimpressed by Jones' column and was pleased to see the column deleted.
"We welcome the NBR's decision to remove the article," a commission spokeswoman said. "Sir Bob Jones and those outlets who choose to publish this kind of rhetoric need to be prepared for the public backlash and condemnation they provoke and deserve."