I think many New Zealanders will respond like me when they hear about the latest study telling us we are going to die if we drink a bit more of this or eat a bit more of that. They switch off.
In recent weeks, alcohol harm has been in the news. We see the inevitable headlines and by reading the comments on social media, it appears the anti-alcohol lobbyists are not resonating with people as they would hope.
I can't say I am unhappy about that either. The fact is these people are prohibitionists. They want to stop you drinking any alcohol at all and they want to deny you the choice to be able to do so at a pub, restaurant or buying alcohol from a supermarket or bottle store.
You think I'm kidding? Recently, the executive director of Alcohol Healthwatch, Nicky Jackson, said that in all her years of research, she had "never met a moderate drinker". In other words, all alcohol is harmful.
I suspect whether you drink or not, that is an extreme position for most New Zealanders. We all know alcohol causes harm, but we are rarely told that over the past 40 years consumption has dropped, hazardous youth drinking has declined and that the "cost to society" figures regularly bandied about have been disproved time and time again.