Professor Rangi Mātāmua is a Māori has a new role - chief advisor to the government on Matariki, the Māori New Year.
The newly created role sees Mātāmua ensuring authenticity in all the Government's Matariki initiatives, and assisting its promotion through funding, events, resources, and knowledge.
The commercialisation of Matariki has been an area of concern for Mātāmua since the Government first signalled a move to celebrate Matariki officially and as a nation.
"I'm not saying it's bad that some are using Matariki for business purposes but, for those who want to belittle Matariki and its values, they are a part of why I'm in this role," Mātāmua said.
The inaugural Matariki public holiday was announced in 2021 to be first celebrated on June 24 this year on advice from the Matariki Advisory Group which Mātāmua led.