When he turned 25, Pou Temara had an epiphany that steered his life's course towards academic life and the preservation and strengthening of te reo Maori.
The University of Waikato professor received the Te Tohu Aroha mo Ngoi Kumeroa Pewhairangi award at the national Te Waka Toi Awards in Wellington on Saturday.
Professor Temara (Tuhoe) was recognised for his mastery of te reo Maori at the awards, which celebrate excellence in Maori arts.
But it nearly didn't happen.
Professor Temara grew up speaking Maori until he was 8, living with his grandparents in the bush in the heart of the Ureweras in a ponga hut with an earth floor.