A Rotorua wahine Māori is on a mission to spread a positive message about body image to other young women across the region.
Anita Paul says young people look on social media, seeing women with curvier bodies and think that's how they are supposed to be.
"It starts from social media," she said. "It gives off an unreal perspective of what a woman should look like and I think most young girls and women are going for that."
Paul is one of 25 contestants in the Miss Rotorua Pageant. She is a single mother of six children, four of whom live with her, and she has an inspiring story of survival.
Suffering all her life from anxiety and other mental illnesses took a toll.