When a worthy public project is not having its desired result, the first instinct of bureaucrats is to rearrange its deck chairs. Te Taura Whiri i te Reo Maori (the Maori Language Commission) is about to be moved to a lower deck.
The commission was set up 17 years ago to ensure New Zealand did not lose a distinctive language. Few tasks are harder than stopping the decline of a minority language as generations pass. The commission has done its best, promoting te reo, protecting its integrity and adapting it to modern needs.
Despite is best efforts, the number of Maori speakers is declining. Last year's Census found the proportion of the Maori population using their native language had dropped from 24 per cent in 2006 to 21 per cent now.
The decline was halted for a period after the launch of pre-school kohanga reo in 1982, te kura kaupapa Maori primary schools and iwi radio stations. But decline resumed around the millennium and has continued even after the establishment of a dedicated television channel in 2004.
The commission has made no secret of the problem, acknowledging it each annual Maori language week, and Maori Affairs Minister Pita Sharples has been searching since at least 2010 for a way to revive the language in household conversation, where it matters most.