It was all about growth at what is thought to have been the 20th Heretaunga Matariki waka ama regatta at Clive on Saturday.
The mid-winter conditions and the distances of up to 15km at the paddle were no deterrent as the number of crews leaped to 34, from as far as Auckland's Waitakere club. It was more than double last year's 15, which was up from 11 in 2019.
And in keeping with the season and the tradition of the event the prize was simply being there and, for every crew, receiving a pack of what Ngati Kahungunu waka ama legend Trevor Taurima called the bounty of the Hawke's Bay harvest: food.
"We don't have prizes, it's about giving – the kai," he said.