Labour leader Andrew Little's speech was not the most entertaining at the party's all-singing, all-dancing launch of its campaign to win the Maori seats but it marked a landmark moment in the campaign - the moment of panic.
The prize for entertainment to Maori campaign chair Willie Jackson, who gave the kind of speech it is usually the leaders' prerogative to give - and for which he was gently chided by Little later.
But Little's speech did signify the first signs of panic over Labour's polling and a change in the party's approach toward its two potential support partners, the Greens and NZ First.
When he spoke, Little would have known what the results of the One News Colmar Brunton poll showed - that Labour was at its lowest ebb since the 1990s and the Greens up.
He was already contemplating his admission that he had discussed stepping down with his senior colleagues - likely including Phil Twyford, Grant Robertson, Jacinda Ardern and Megan Woods.