The logo designed by Cecelia Kumeroa for the inaugural Whanganui Heritage Month mixes European and Māori design.
The month will be led by the Whanganui Regional Heritage Trust, and trustee Helen Craig said everyone agreed the logo had to represent both Māori and European heritage.
Kumeroa, a Whanganui School of Design graduate and now a designer, used the metal scrollwork of the lights atop the Watt Fountain in Victoria Ave as the start of her design.
She modified the shape to reference the mangopare (hammerhead shark).
For Māori, mangopare symbolise strength, leadership, agility, tenacity, unrelenting determination, courage, and wealth - and the stylised mangopare shape is part of the MetService logo.