Ngarimu Blair, 40, is credited with being one of Auckland's most influential Maori leaders.
The deputy chairman of Ngati Whatua Orakei Trust, director of Ngati Whatua Whai Rawa, chairman of the Ngati Whatua Treaty Settlement Protection Team, founder and director of Pale Blue Dot Communications, University of Auckland Maori and geography graduate and winner of numerous awards is a strong leader.
His Christian name is a type of leadership code, named after Gisborne-born soldier Te Moana-Nui-a-Kiwa Ngarimu VC, a member of the 28 Maori Battalion, and a posthumous recipient of the Victoria Cross, the highest award for gallantry awarded to British and Commonwealth forces.
Blair acknowledges the importance of that name, but deflates any sense of grandeur with his sharp wit.