Born-again Labour supporter Willie Jackson is on a crusade to drag poor and young non-voters into the political system for "the health of our democracy." And good luck to him.
That nearly half eligible young Maori under 29 and over a third of non-Maori in the same age group failed to vote in the 2014 election, is troubling. And not just to Jackson. Prior to the 2014 contest, for example, Laila Harre, another recently born-again Labourite, but then leader of the Internet Party, said her main focus would be to mobilise the "missing million" who had failed to vote in 2011.
She failed to make much head way in that mission, something she shared with Labour, which since the 2002 election, has also been trying to turn around the fall-off in voting, particularly amongst its natural support base.
Now Jackson's having a go. Rather forgetting that's he still trying to sweet-talk himself into a high position on Labour's list, he's taken a swipe at all political parties in the latest Manukau Courier, asking "how can we make our society fairer and more equal if political parties only pander to a certain group of voters?" He means by that, the "middle class."
As part of a generation that dutifully trotted off to the polling booth on reaching voting age like everyone else in the street, what I did find curious in Jackson's argument, is that he sheets home all the blame for non-voting to society, to the political parties and to the Electoral Commission. There's not a single tut tut in the direction of the non-voter.