Horowhenua is doing itself proud with a massive surge in the number of volunteers signing on with an organisation providing support for the region's large elderly population.
The number of volunteers registering with Age Concern has tripled in the past 15 months to more than 60, at a time when support has been more important than ever.
Age Concern Horowhenua had 211 referrals of suspected elder abuse in Horowhenua last year, of which more than half were identified as bona fide.
In that same time, Age Concern followed up more than 2000 visits or phone calls to people reaching out because they felt isolated or lonely, compounded by the challenges brought about by Covid-19.
A quarter of Horowhenua's population was aged 65 or above - much higher than the national average of 15 per cent.